Big News!

The Mad Hatter Magic shop and its affiliate brands—Tops Magic, USA Magic, and World Costume—are moving to New Mexico. Anna and Chris Biad recently purchased this business from Bill Groome and his wife, Millie Morales. After nearly 25 years in the magic business, Bill is retiring and has passed the baton to the Biad Family.

You might ask, what inspired Anna & Chris to purchase a magic business? Well, that’s simple – their 16-year-old son Simon is a budding magician who performs at the local farmers market. The Biad family, Anna & Chris, and their six kids, love Halloween and all things magic, making it a natural step for them to take an interest in this industry.

Anna and Chris have been involved with several successful business projects over the years. They are passionate about providing excellent customer service and are eager to continue Bill and Millie’s legacy.

Please stay tuned for more exciting updates.