New Releases

"Absolute Zero is THE ultimate device to make you look like you have superpowers! I love it!!! I'm adding this to my Superman act immediately." - M...

ACAAD by Mathieu Cima & Magic Dream - ACAAN Reimagined with Dice.Mathieu Cima has taken the legendary ACAAN plot... and completely reinvented i...

Squeaker Accordian – Double-Voice Squeaker for Comedy and Kids' Magic This medium-sized squeaker is perfect for adding humor and surprise to your c...

Five years ago Wayne fox and David Penn created The 52-1Deck. Not only used by leading magicians, all around the world, it even made its way into t...

A disturbingly clean 4 card change that happens in the spectator's own hands! Effect:2 jokers are cleanly placed int the spectator's hands and two ...

Ace is going all out for the TENTH ANNIVERSARY of the ORIGINAL Casino Cards from the modern era. This features the rare CRUSHED IVORY (smooth) Card...

"Where summer winters, and devil's advocate is a way of life"- Ace FultonThe consensus is Ace Fulton was double dipping in the world of casinos. Sk...

Fulton's Phoenix Texas Tea editionIn this long awaited follow up to Ace Fulton's Casino, Brad Fulton has once again worked with the legendary Danie...

ACES: Playing cards for Poker.Finally, a deck of cards that's thoughtfully designed specifically for poker (and other card games). This 100% plasti...

Ordinary cards fold, fade, and fall apart. Not ACES. Crafted from 100% premium plastic, these playing cards are virtually indestructible designed t...

A new idea by Gustavo Raley, enjoy!With Acrobatic not only you will make the Tic Tac box raise alone in your hand but also the lid opens itself and...

You start with a large fish hanging from a rope. You proceed to make the fish jump from one end of the rod to the other. Finally, your audience com...

Have fun with this Gustavo's new effect.You could pierce an Oreo with any kind of object such as a ribbon, sharpie, hankerchief, a straw, etc. Afte...

Card through bill is classic in magic. It looks like real magic! Everybody loves it, and we, House of Crow, is not an exception. After a long time...

A Modern Look with a Touch of Classic Elegance Captivate your audience with a wand that stands out from the crowd. Crafted from crystal-clear acryl...

When Barrie Richardson's Theater of the Mind was published in 1999, it drew immediate acclaim from mentalists and magicians, professional and amate...

EffectOne of the main reasons magicians neglect the "acting" part of magic is because magic is such a demanding discipline to learn. A performing m...

Five to One Plus - Adair The performer first displays the back of a large black cardboard envelope, and stands it upright against an object so it i...

Jack in the Box – A Prediction with a TwistIan Adair’s clever take on a classic effect From the inventive mind of Ian Adair comes this powerful var...

Magic Spell by Adair – A Charming Pocket Effect! Introducing Magic Spell by Adair, a delightful self-working pocket effect created by Ian Adair, pe...

Presenting Adair's Traffic Light Chips, an enchanting effect by Ian Adair that features red, yellow, and green chips, complemented by a clever patt...

Adams Magic Coin Box – The Ultimate Coin Escape! Just like the classic magician’s escape trick—but for coins! Watch as a marked coin vanishes and r...

Adams Magic Stick – A Colorful Transformation! Amaze your audience as six vibrant colors magically transform into one color of their choosing! This...