Welcome to Madhatter Magic Co., based in New Mexico. With a rich history spanning nearly 25 years, the family-owned business, now led by Anna & Chris Biad, continues to serve customers worldwide. Inspired by their son Simon's lifelong passion for magic, the Biad family runs the magic shop from their family farm, utilizing their 8000 sq. ft. blue barn to house all things magic. From children's magic to professional entertainer quality items, the Biads enjoy offering quality products and great service.