New Releases

A cigarette slowly floats out of its pack and up to your mouth. Suddenly the pack changes into a box of matches. The drawer slides open by itself a...

Introducing the incredible "Animated Drink" effect, the ultimate magic trick for any children's party show! This visually stunning illusion is sure...

Animated Origami Bill by Michael Lair – A Magical Transformation! Introducing Animated Origami Bill, a captivating effect by master magician Michae...

The magician/mentalist displays four laminated plaques each bearing various full color pictures of animal. Four spectators are asked to mentally se...

Without any blowing, inflating or twisting, you can now magically transform a balloon into an adorable, miniature balloon animal. Check out the vid...

The Anne Stokes Gothic Tarot is a mix of Gothic fantasy, romanticism and horror. It's exclusively designed by Anne Stokes and includes special text...

If magic could ever claim to have a folk hero, his name would be Theodore "Ted" Annemann. A prolific writer, a prodigious inventor, and profound pe...

Introducing Anniversary 2.0: The Final WaltzTwo signed cards become one.A Modern Take on a Timeless ClassicAnniversary Waltz is one of the most pow...

15 Years Ago Luca Volpe published his Ultimate Chair Test Act, and it was a blast in the mentalism community! Performers like Chuck Hickok, Richard...

There is nothing more powerful in magic than an effect with a truly personal touch and meaningful presentation. Anniversary Heartz takes a well-kn...

Contains 10 giveaway hearts for Jon Allen's Anniversary Heartz. No instructions included

Doc Eason calls Anniversary Waltz "the strongest card trick known to man." This modern day classic has an emotional connection. The effect it creat...

This is a magical anti-gravity deck display stand and object of curiosity.It looks magical enough by itself and illogically logical to lead into th...

Imagine being able to balance a glass containing ANY liquid ON IT'S SIDE! Perform anytime during your performance. Everything is included! No Threa...

From the fertile mind of that crazy clever guy, Richard Sanders, comes a killer effect that packs a HUGE punch to the spectator's mid section!Intro...

From the creative mind behind the best-selling Ringo Hanky... And the versatile Ringo Hanky Pocket... comes a brand new force of vanishing power.AN...

Anything 2 Anywhere / Jumpin' Jack Flash A very versatile impossible location system & an unexpected visual comedy moment orcard reveal! "Steve...

IntroMagician Conan Liu has used this classic effect, the drawer box in hundreds of his TV appearances and corporate shows. He searched through all...

Introducing Anything by Alen L. and Bond Lee. Produced by MS MagicAnything is the power of changing reality. Imagine if you could change anything i...

THE GIMMICKED GOOGLE ON THEIR PHONESAnyweb 2 is the first gimmicked Google that you can access easily on any spectator's phone.Will allow you to fo...

ANYWEB - FORCE EVERYTHING ON ANY APP OR WEBSITE!Anyweb is not just a trick, is a powerful tool with which you can force anything with your phone or...

From the mind of Eric Jones and Mr. Tango, a new concept of a gaffed coin that is sure to fool everybody. This a new version of the old Karate coin...

Welcome to the next generation Apex Wallet... MK2... THE BEST JUST GOT BETTER!The Apex Wallet upon release was a smash hit at Blackpool 2023 and ha...

Welcome to the next generation Apex Wallet... MK2... THE BEST JUST GOT BETTER!The Apex Wallet upon release was a smash hit at Blackpool 2023 and ha...