New Releases

From the team at Abstract Effects comes the color changing card that can be signed. From the team at Abstract Effects comes the color changing card...

Here is a brilliant color change created by André Previato, perhaps the best close-up color change with candy, a box of green Tic Tac candy changes...

Sweet Mix is a sweet magic, made by Tora magic to bring happiness and excitement to your performance. You can mix 2 different chocolates with diffe...

Classic of magic with a super sweet twist! Super fun interactive magic by Ari Phillips and Mona Kowalczyk! Cleverly based on the 6 card repeat, a ...

Do you want an exciting date with someone you like? If you are looking for a good opener to start a conversation with people at a party or gatherin...

Sweet Split is a highly visual effect - practical and easy to carry in your pocket! It looks like AI magic, but it's real!Two gums become one Mento...

Swift by Jofer Abata – DVD – The Ultimate Color Changing Deck Effect Swift by Jofer Abata takes the classic color-changing deck effect to the next ...

This is Michael's take on the classic ring and string trick but upgraded! Michael Rangel has been performing it for years in all types of situation...

Swiper takes one of the greatest card tricks ever created and presents it in the most logical and topical way possible. Every month 100 million peo...

Magicians: Swiss Knife ONE KEY, INFINITE POSSIBILITIESSwiss Knife: a versatile multi-tool that originated in Switzerland. Imagine having an everyda...

Few objects that magicians conjure with stir the imagination the way proper currency does. Money never goes out of style. Imagine being able to inc...

"They will teach you how to use Switch Cup in a hundreds of ways in an amazing video of two hours and 45 minutes! This tool is a very good product....

A devastating split second, invisible switch. Switch cards right before your spectator's eyes. 20 years ago, a ground breaking switch hit the magic...

This small holdout device is magnetic and can be placed most anywhere. Outside of your back pocket, under the tail of your jacket, on your belt or ...

Switcher is a deck holder that lets you secretly swap one deck for another in less than a second. It works automatically and completely invisibly....

"Out of all the products we have recently designed, this one means the most to me. The Sword Basket is of course a classic, but was also my father,...

A classic stage magic effect involves the audience's chosen card being stabbed with a sword. The Sword King includes a close-up magic feature, with...

A coin (with a hole in the center) and a ring are placed into a clear box. A mini sword is place through the box trapping the coin. In an instant t...

This beautiful sword is a step above the rest. A beautifully detailed handle with tassel and polished 19" metal blade will appear to slide right do...

This gimmick is a new twist on a age-old Sword Swallowing trick, performed by many street magicians over the years.This product will take your perf...

Symbolic is another great close-up trick that you will carry with you all the time.The underlying principle of the trick belongs to Karl Fulves.You...

Ben Harris is a creative mastermind that has offered countless invaluable contributions to the magic community over his impressive lifetime in magi...

"The Symphony Coins are mind blowing. What a MEGA coin effect!!!"- Franz Harary"What a great new tool for coin workers. T. Nelson Downs and Talma w...