New Releases

Originality and surprise are part of this magic trick.In this trick we play with the idea that the deck of cards is a set of images that can be rem...

This iconic wallet, originally crafted by Mr. David Solomon, is back with modern upgrades. Known for its versatility and craftsmanship, this wallet...

Imagine the power to make almost anything in your hands disappear. Being able to make almost anything disappear, probably more than anything else, ...

There are only a handful of magicians in the world whose magic is truly extraordinary -- Robbie Moreland is amongst those rare few. Elegant, astoun...

Have you ever wanted to reveal a thought of country? The traveller allows you to do this in a quick and fair manner. Best of all it's fun to perfor...

"The Trick With a Name" is Piff the Magic Dragon's fun new card routine that is easy to perform and incredibly powerful. To help with remembering y...

The Trojan Horse is a genius utility playing card gimmick that will allow you to: Transpose a selection, card, bill or billet. Change the face or...

Ultimate Bottle ProductionEffect: Produce any bottle, small or large from a see-through scarf! No body loads Easy to do Perform anytime during you...

Ultimate Bottle ProductionEffect: Produce any bottle, small or large from a see-through scarf! No body loads Easy to do Perform anytime during you...

Inspired by Winston Freer.This effect should last a lifetime or longer.The Ultimate Puzzle - This may be the best version you have ever seen.You br...

The Ultra Cane (Black and White Striped)Produced by MAGICLISMPerfection is what we seek.After years of research and experiment, we have finally com...

Perfection is what Magiclism strives for.After years of research and experimentation, Magicalism finally came up with this perfect appearing cane -...

The Ultra Cane (Metallic Green)Produced by MAGICLISMPerfection is what we seek.After years of research and experiment, we have finally come up with...

The Ultra Cane (Red and White Striped)Produced by MAGICLISMPerfection is what we seek.After years of research and experiment, we have finally come ...

Perfection is what Magiclism strives for.After years of research and experimentation, Magicalism finally came up with this perfect appearing cane -...

More than 45 years ago the now defunct British company Supreme Magic released an Ali Bongo idea under the name "Natty Nitting". It used a clever sp...

The Vanishing Cigarette – A Stunning Disappearing Trick! The Vanishing Cigarette prop allows you to vanish a lit cigarette effortlessly, creating a...

THE VAULT is the classic fun magic trick where you DOUBLE YOUR MONEY!EFFECT:In this improved version of "nickels to dimes", you show a stack of fou...

The Vault by Chazpro and The Magic Store reborn! Black JUMBO Professional Limited Edition!Re-released after over 20 years out of production! Presen...

The Vault by Chazpro and The Magic Store reborn! Gold JUMBO Professional Limited Edition!Re-released after over 20 years out of production! Present...

BACK IN PRINT!An 18 page Vernoniana Portfolio by professional photographers Young & Robin opens the volume. Rare and interesting Vernon memorab...

356 pages, 180+ routines, 12 hours of video content - all in one essential volume.John Carey has long been one of the most respected creators in ma...

The Visible Chinese Coin Mystery System is a complete system of specialized coins that allows a multitude of uses including vanishes, changes, appe...

The scariest card trick in the world!THE WEB RETURNS! Based on The classic Web effect, the web returns gives you all the thrills and chills of the ...